our client: A&L Canada Labs

project type: packaging

Package design for a Cuc-Guard bottle shown among a bunch of cucumbers

The whole package

A&L Biologicals Inc. focuses on research and development of biological compounds for use in agricultural production systems. They were registering Cuc-Guard, the only effective virucide available to prevent Cucumber Green Mottle Mosaic Virus (CGMMV) in greenhouse-grown cucumbers, and they needed a logo, label, and box to reflect the positioning of Cuc-Guard within the market.

A&L Biologicals wanted the logo concept to compliment all other design pieces of the brand. They wanted something that emphasized the brand’s premium product position while also communicating the benefits and proven efficacy of the product.

CucGuard logo branding design

The product label was created as a parallel fold, allowing for more product information, ingredients, and application instructions. This type of label also made it easier to include French on the opposite side. 

The Cuc-Guard Bottle sitting on top of a pile of cucumbers
Two shipping boxes for the Cuc-Guard bottles

The primary goal of the packaging was to accurately represent Cuc-Guard as a premium product while providing greenhouse growers the information necessary in a high-quality and easy to read design.

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