King of the cereal field
creative / video
With video support from the client, we developed a 2 minute video that shows how exoGEM technology works and how it benefits golf course superintendents. It was framed as if it is a tangential thought within a golf broadcast. This appeals to our turf-related audience, and adds an element of humour to the video.
Shifting the perspective on what’s important
With the creative, our team wanted to ensure that superintendents understood that importance of their turf and why precision and accuracy weren’t just important for their golf game but also for the turf they played on. The idea was to make to the turf the focal point, focusing in on the idea that success starts with your turf.
