our client: Nutram Pet Products

project type: campaign / retail display

Kibble for mental health

During a national mental health awareness month, Nutram wanted to deliver a point-of-purchase campaign to aid conversations around mental health in our communities, with a focus on the benefits owning a pet has on our mental wellbeing. With every bag of Nutram pet food sold, Nutram would make a charitable donation to the Centre for Addiction and Mental Health (CAMH), Canada’s largest mental health teaching hospital and one of the world’s leading research centres.

Kibble paired with a strong symbol of mental health gave us an arresting visual we could use across the entire POP campaign.

AdobeStock 486759939 Editorial Use Only camh

The components of this instore point of purchase campaign included shelf talkers, aisle endcap displays and an informational poster containing some of the ways that owning or interacting with cats and dogs has on our overall mental health.